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Aldi chief claims rivals are ‘duping customers’ with loyalty discounts
By Steve Farrell2026-09-28T11:08:00
Source: Aldi
Giles Hurley used Aldi’s annual results as a new opportunity to ‘call out’ rivals’ loyalty discounts as ‘perceived rather than real’
Aldi’s UK chief has claimed rival supermarkets are “duping” customers’ and making it more difficult for them to plan their budgets.
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