All Things Butter has entered the cottage cheese category with the launch of All Things Cottage Cheese.
The brand has announced the launch of three variants which roll out into major multiples from January 2026.
All Things Butter is hoping to capitalise on the growing demand for cottage cheese lines.
The SKUs will include a Natural variant, which is made of only four ingredients including grass-fed British milk and live cultures and is available in two pack sizes 240g (rsp: £1.85) and 450g (rsp: £2.95).
The range also includes category-first flavours including Mango (rsp: £2.05/240g) and Mixed Berries (rsp: £2.05/240g) which have been developed with conserve brand Fearne & Rosie.
“With All Things Cottage Cheese, we wanted to create something that feels modern and inspiring: clean ingredients, bright flavours and a design that reflects how people cook and eat today,” said Toby Hopkinson, co-founder of All Things Butter. “Our aim is to make cottage cheese exciting again for a new generation of dairy shoppers.”
All Things Cottage Cheese has also partnered with Yester Farm Dairy and has co-invested in machinery to “ensure supply for increasing demand in the cottage cheese category”.
“Cottage cheese is having a real moment, not just because it’s high in protein, but because people are rediscovering how versatile and genuinely delicious it can be,” he added. “Despite this surge in interest, the products on shelf haven’t really moved with the times.”
The brand added the move builds on its momentum in modernising dairy, pairing quality British ingredients with chef-driven flavour and design.
The business will also continue its donation of 1% of top-line revenue to agricultural charity RABI.
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