Dairy disruptor All Things Butter has scored a seven-figure investment to support the brand as it develops new products, grows distribution and expands internationally.
The new round brought in more than £2m for the business and was led by New York-based venture capital fund Rose Street Capital, with follow-on backing from investment firm Access Industries.
It is the third funding round for All Things Butter following a £2.2m seed investment last year and a £530k pre-seed raise in 2023.
Alongside supporting the brand’s fast-growing UK distribution, the fresh capital is earmarked to establish an international supply chain to reach the US and additional Middle Eastern markets.
All Things Butter has already launched in Spinneys across the UAE, with a push into the US expected to take place in 2026.
The brand also plans to further expand its product portfolio next year after releasing a truffle-flavoured SKU last month and a spreadable variant earlier this year.
It now supplies a 10-strong range of butters to more than 2,300 stores across grocery and convenience in the UK, including to Sainsbury’s, Morrisons, Waitrose, Booths, Ocado, Co-op, Planet Organic and Zapp.
At the end of 2025, All Things Butter is set to rebrand as All Things Dairy, in preparation of its launch into new categories in early 2026.
“We are delighted to close this round of investment to continue fuelling the growth of All Things Butter,” co-founder Toby Hopkinson told The Grocer.
“Nearly two years since launch, we are incredibly grateful for the commitment from our new and existing investors who allow us to accelerate our journey even further. We have a mission to create butter for everyone and have an exciting year ahead for All Things Butter.”
Hopkinson launched All Things Butter with chef Thomas Straker in 2023. The brand was born out of the success of Straker’s viral TikTok videos exploring ways to boost recipes using butter. The content has generated more than one billion views, gaining Straker, who also owns a London restaurant, a five-million strong following on social media.
All Things Butter claimed to currently be the fastest-growing British butter brand on the market, according to value and volume data from North Star. The business sold 250 tonnes of butter in the past year.
The brand has built a reputation for innovation, shaking up the mature butter category since launching. Its butter is made at family-run Brue Valley Farm and co-packer Gower View Foods using 100% British cream. The business also donates 1% of revenues to the Royal Agricultural Benevolent Institution (RABI), a farming charity.
Rose Street general partner Luke Johnson added: “We’re thrilled to support Thomas and Toby as they scale All Things Butter and launch in the US. At Rose Street Capital, we back visionary founders building category-defining companies, often disrupting legacy industries.
“Thomas and Toby bring world-class creativity and operational excellence to the table, and we’re grateful for the opportunity to work with them.”
Founded in 2022, Rose Street Capital focuses on consumer and tech investments.
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