All Things has announced the launch of two of its butter lines into Tesco.
The launch of its All Things Salted and All Things Unsalted brings the brand into the UK’s largest retailer.
It is part of Tesco’s Accelerator programme, a 12-month development initiative designed to support innovative, high-growth challenger brands.
It comes as the dairy recently secured £3.6m investment to keep up with demand for its cottage cheese and butter ranges. As a result it has also invested in Yester Farm Dairies in order to scale up production.
“Launching in Tesco is a hugely important milestone for us,” said Toby Hopkinson, co-founder of All Things. “It brings All Things to millions more shoppers and marks a major step forward in our ambition to build a modern British dairy brand at scale.”
The brand added that the launch reflected wider changes in how people shop and cook, with the rise of scratch cooking, premium-at-home meals and chef-led inspiration.
“In that context, All Things arrives in Tesco not simply as another dairy listing, but as a brand built around taste, modern cooking and cultural relevance,” the brand said.
No comments yet