National Lottery operator Allwyn has partnered with e-commerce giant Gopuff.
It means customers can order National Lottery scratchcards online and be delivered to their doors in “as fast as 15 minutes”, alongside everyday essentials.
The service has launched in 16 cities across England and Wales, including Manchester, Liverpool, Cardiff, Birmingham and Newcastle.
Allwyn said it created the solution with Gopuff with “consumer protection at its core”.
ID checking is required for all scratchcard purchases. They are also subject to Allwyn’s 10-scratchcard per transaction limit, which the operator introduced in 2024 as a safeguarding measure.
“We’re always looking at ways to respond to the ever-evolving retail environment and the changing ways people are buying grocery products – with ease and convenience being key factors,” said Allwyn retail revenue and customer director Alison Acquaye-Acford. “And through this new partnership with Gopuff, we’re doing just that.
“We’re making it even easier for existing National Lottery players to get the games they want to play quickly and safely. But we’re also looking to make the most of Gopuff’s presence in cities, reaching new customers who are already shopping through the platform. All of this is helping us continue to build on the £32m raised, on average, every week for good causes – which is what The National Lottery is all about.”
Gopuff SVP of UK and new business Alberto Menolascina added: “At Gopuff, we’re constantly focused on improving the customer experience and bringing our consumers more of what they love in minutes.
“This new partnership with Allwyn enables us to do just that. Since launching the pilot programme last month, our customers have shown an immediate interest in this new offering. This is instant commerce in action, giving customers what they want, when they want it, safely and conveniently.”
The new partnership follows Allwyn expanding its tie-up with Snappy Shopper in April last year to offer scratchcards online from 172 retailers.
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