Bottled water producer Well Well Well plans to pour £4m on its flagship retail brand Aqua-Pura this year.
The summer-focused marketing campaign will encompass sponsorship of pre-Commonwealth Games athletics events and a Women in Athletics initiative, as well as the role of official bottled water for the Jaguar Formula 1 motor-racing team.
The news comes as the company the UK's largest bottled water producer unveils its annual UK Bottled Water Report, which says growth in brands is outpacing own label by four to one, while sparkling water continues to decline.
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