Bottled water producer Well Well Well plans to pour £4m on its flagship retail brand Aqua-Pura this year. The summer-focused marketing campaign will encompass sponsorship of pre-Commonwealth Games athletics events and a Women in Athletics initiative, as well as the role of official bottled water for the Jaguar Formula 1 motor-racing team. The news comes as the company ­ the UK's largest bottled water producer ­ unveils its annual UK Bottled Water Report, which says growth in brands is outpacing own label by four to one, while sparkling water continues to decline. {{P&P }}