Asda has revived its fuel discount for members of its Rewards loyalty scheme.
Rewards members will now receive a discount of 5p per litre at 263 Asda fuel courts, when they spend £40 or more in store.
The coupon will automatically appear in their Rewards app. Asda expects the discount could save the average driver up to £3 when filing a typical 60-litre family car.
Asda first introduced the temporary fuel offer in July, in a move that linked its Rewards app to its petrol fuel courts for the first time. The current offer will run between 23 September and 14 October, with shoppers able to redeem any coupon until 31 October.
“The weekly shop and the cost of filling up the car are two of the biggest everyday expenses for many households,” said Asda chief customer officer and digital officer Rachel Eyre.
“Customers told us how much they valued this Rewards offer when we ran it earlier this year. We’re pleased to bring it back as part of our continued investment to help keep the cost of feeding and fuelling the family down.”
It comes as petrol and diesel prices continue to soar as a result of the Iran war and the ongoing blockade of the Strait of Hormuz.
The price of petrol at the pump has risen from around 142p per litre to more than 190 per litre today, since the conflict began in February, according to the RAC.
Diesel has risen by an average of 54p per litre during that time, to sit at around 196p per litre.
Bringing back the discount would help at a time when “family budgets are under growing pressure”.
This week the supermarket’s latest monthly income tracker showed that the average spending power of a UK family declined by 3.4% last month, due to the increase in food and cost of living prices.
It is the latest in a series of new additions to Asda’s Rewards loyalty scheme, as part of Eyre’s strategy to bring shoppers back to Asda.
In July, Asda launched ‘hyper-personalised’ missions which give customer discounts or coupons on the items or categories they buy the most.
It followed a promotion that gave loyalty members free gig tickets over the summer.
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