Asda is expanding its quick commerce partnership with Deliveroo, rolling the service out to 300 more stores across the UK.
It means the service is now available in 850 Asda stores in new locations including Darlington, Yeovil, St Austell, Harrogate and Barry. It increases the partnership, which first began in 2022, by more than 50%.
Asda has been expanding its online and on demand offer alongside its Asda Express convenience store expansion. It now offers more than 10,000 Asda food and drink lines via the channel.
In April Asda rolled out new technology in partnership with Deliverect, which unified all of its multiple delivery channels, including Deliveroo, Just Eat and Uber Eats, into a single workflow, improving the speed and efficiency of order picking.
“Our ability to offer customers a broad and ever‑growing range of services is a real strength for Asda, and expanding our partnership with Deliveroo builds on that,” said Barney Burgess, vice president for online grocery at Asda.
“We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep.”
The expansion came just in time for the late kick-off times of the World Cup, Asda said. Shoppers would be able to order up to midnight throughout the tournament following the extension of Asda’s late-night delivery slots last week.
Asda has also launched dedicated promotions to help drive trade to Deliveroo, including 2 for £10 on Exceptional By Asda pizzas and beer deals.
“Our expansion with Asda is a significant milestone in our continued mission to offer unmatched selection and great value groceries, delivered directly to your door,” said Suzy McClintock, Deliveroo VP consumer.
“Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK.”
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