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Asda to launch ‘hyper-personalised’ loyalty missions in latest Rewards overhaul
By Stephen Jones2026-07-30T10:18:00
Source: Asda
Chief customer officer Rachel Eyre has made improving Asda Rewards a key aim of her customer strategy
Asda is set to roll out “hyper” personalised loyalty missions and coupons to its Rewards scheme, in the latest improvement of the loyalty programme.
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