Bertolli has launched a spreadable butter for the first time.
Bertolli Spreadable with Butter and Olive Oil (rsp: £4.50/400g) contains four ingredients: dairy butter, olive oil, water and salt.
It will roll out in Tesco from 18 May and Morrisons from 28 May.
The brand, which was founded in Tuscany in 1865, said the new launch combined taste and functionality and was a “wonderfully versatile product”.
“The Bertolli Spreadable Butter and Olive Oil is a milestone for the brand, bringing a distinctive olive oil proposition into the butter category,” said Ian Hepburn, head of marketing UK&I at Flora Food Group. “It has been specifically developed to deliver a rich, creamy texture with a smooth buttery flavour, making it a versatile ingredient for cooking, baking and spreading.
“We’re excited to see it launch and look forward to consumers enjoying it.”
According to the brand, the launch represented a “significant step for Bertolli and brings a fresh proposition to the butter and spreads category”.
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