Beyond Meat has announced a return to school campaign to help the UK “get back to balanced diets and making tasty meal choices as routines return after the summer holidays”.
The ‘Beyond Busy: September Reset’ campaign will be fronted by NHS GP and TV doctor Dr Amir Khan and TV personality, fitness entrepreneur and mum Lucy Mecklenburgh.
The campaign has launched today with realistic advice, quick meal inspiration and practical nutrition tips to show “that eating well doesn’t have to be complicated, time-consuming or perfect”.
Khan will share expert advice on building healthier eating habits and cut through common nutrition myths.
Meanwhile, Mecklenburgh will share how she keeps mealtimes simple, nutritious and enjoyable while juggling work, family life and maintaining a healthy routine.
She will share dinner inspiration and recipes using Beyond Meat products.
“We’re delighted to be working with Dr Amir Khan and Lucy Mecklenburgh to make this back-to-routine moment easier for the nation,” said Ellie Stevens, head of brand, UK at Beyond Meat. “Together they bring a unique combination of trusted medical expertise and relatable life experience.
“September is a natural moment for the nation to reset routines, and we want to show that eating well doesn’t have to be complicated, restrictive or time-consuming.”
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