Foodservice wholesaler Bidfood is to add a further eight suppliers to its SME accelerator scheme, Open Doors.
The programme, which first launched in 2023, has now onboarded 23 smaller food and beverage companies with an aim of helping them to establish themselves within the food industry and raise awareness of their products.
The latest additions include frozen supplement brand Icesupp, better-for-you dessert brand Wibble, organic sweet brand Wildthingz, Howies Cider, CBD One, powdered plant milk brand Kwerky, Ibis Rice, and Northern Pasta.
“This cohort reflects the progress Bidfood has made since launching this industry first two years ago,” said Bidfood entrepreneur in residence Andrew Allen. “Featuring a mix of sector-specific and broad-appeal brands, it highlights the unique role foodservice, and Bidfood in particular, can play in driving supplier innovation.
“Although still in its infancy, to have 23 small food and beverage businesses involved is fantastic. Many suppliers still face some tough market challenges, so to be the voice for underrepresented founder groups with incredible brand stories makes a real difference.”
Bidfood UK sales and marketing director Tim Adams added: “The Open Doors programme does exactly what it says on the tin – it opens doors and creates pathways for those smaller suppliers who would often not be afforded the opportunity.
“I’m excited to see the latest group incorporated into this industry-leading initiative and look forward to hearing the success stories that will emerge in the coming months.”
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