Bidfood has promoted its long-standing food innovation manager, Martin Eshelby, to the newly created role of culinary director.
For more than 10 years, Eshelby has been “a driving force behing Bidfood’s menu innovation, chef-to-chef support and sector-specific culinary solutions”, the foodservice provider said.
As culinary director, Eshelby will play a key role in shaping and overseeing Bidfood’s culinary vision. He will work closely with manufacturing brands, leading new product innovation and supporting the development of the wholesaler’s annual food and drink trends.
“Martin’s passion, creativity, and deep understanding of our customers’ evolving challenges make him the ideal person to lead our culinary direction,” said Bidfood director of sales Nicola Holden.
“During his time at Bidfood, Martin has demonstrated that he is among the best in the industry, seamlessly bridging his creative flair for food together with the needs of our customers. We’re excited to see how he will continue to innovate, inspire our teams, and help shape the future of foodservice.”
Eshelby added: “I’m incredibly excited to take on this new challenge. Bidfood has always been passionate about championing great food, and I’m looking forward to shaping the future of our culinary offering while continuing to support our customers.”
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