Long-standing homecare player Bio-D today (5 January) made a major push into personal care, unveiling a fragrance-free range comprising Shampoo, Hair Conditioner, Body Wash and Bubble Bath.
The four-strong lineup – approved by Allergy UK and suitable for all ages – marked “a major step” for Bio-D, it said. The launch further illustrated the brand’s “experience and expertise in creating products that are not only high-performance but are also eco-friendly and gentle on sensitive skin”.
The four products are pitched as vegan, cruelty-free and made from 99% naturally derived ingredients. They are sold as a bundle for £14.95.
Available from Ethical Superstore, Big Green Smile and Babipur, as well as Bio-D’s webstore, Shampoo, Hair Conditioner, Body Wash and Bubble Bath had been “designed to meet growing consumer demand for allergy-conscious products that are kind to both your skin and the planet”, the brand added.
“This growth in demand chimes with predictions that 2026 will see the number of people living in the UK with an allergy increase to one in two. Allergies already cost the NHS more than £900m a year to manage.”
Shampoo (500ml) features aloe vera to hydrate and nourish hair, while Hair Conditioner (500ml) vows to sustain hair “without leaving residue or heaviness”. Body Wash (500ml) offers a “pH-balanced formula that moisturises while cleansing”, and Bubble Bath (one litre) promises “soft, gentle bubbles perfect for sensitive or allergy-prone skin”.
All are available as a five-litre refill. They join the established handwashes and bar soaps in Bio-D’s burgeoning personal care portfolio.
The launch represented “a natural evolution for Bio-D,” said MD Lloyd Atkin. “Extending our ethos from household and homeware to personal care is the next step in helping families live more consciously in all aspects of their lives.
“Having received regular requests from consumers for a personal care range, we have spent time perfecting the formula of each product to create a collection that aligns with our values and that we’re confident users will reach for again and again,” Atkin added.
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