Birds Eye has announced the launch of five new products into its Chicken Shop range.
The range will now include Spicy Korean Tenders, Texas BBQ Chicken Fries, Nacho Jalapeno Chicken Fries, Sweet Chilli Tenders and Crispy Seasoned Fries.
These new additions capitalised on “key flavour trends” to bring a convenient and tasty alternative to a takeaway, the brand said.
“Following the success of the relaunch of our Chicken Shop range last year, we wanted to maintain the momentum and keep our shoppers coming back for more,” said Claire Sutton, marketing director at Birds Eye. “Our latest launches tap into the growing demand from consumers for takeaway-style meals at home, introducing a range of Tenders and Chicken Fries inspired by flavours from across the globe.”
The “fakeaway-trend inspired launches can be cooked in an air fryer for additional convenience”.
“We’re offering even more choice in the frozen aisle, helping consumers pick up everything they need for a tasty meal ready to enjoy at home with family and friends,” said Sutton.
The range originally launched in 2024 with seven products. Since then it has added £8m in additional sales to the brand.
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