Boots has launched dedicated “menopause zones” into stores, and expanded its range of menopause-friendly products as it looks to step up its support for shoppers at “every stage of their menopause journey”.
The health and wellness retailer has added 35 new menopause products to its shelves. It takes the total range of SKUs it has identified as helping to relieve the signs and symptoms of menopause to 400 in total.
It includes Daily Cooling Spray from Luna, vitamin D and C supplements from brand Balance Activ, as well as a series of new lines from menopause specialist brand M-Club. Among these are M-Club Hair and Nails Supplement Sprays and M-Club Hot and Cold Wraps.
In 150 Boots stores, the new ranges will be stocked in dedicated ‘menopause bays’. The new format is designed to make it easier for shoppers to identify the right products for their needs. The bays are organised according to specific symptoms, including ’hot flushes’, ‘vaginal dryness’ and ‘low energy’.
“We know a significant number of our customers are going through the menopause and we want to help them improve their experience through this life stage,” said Ben Sharpe, Boots head of positive healthcare.
“We continue to grow our menopause range, carefully selecting products that can really help and making them easy to find in our stores. This is combined with the expert support accessible in our stores from our pharmacy and beauty team and the wealth of information and advice on the Boots Health Hub.”
Read more: Inside the £16bn menopause market: money spinner or scam?
Boots is the latest retailer to ramp up its support for the estimated 15.5 million menopausal shoppers in the UK, following the permanent introduction of menopause-friendly bays in 93 of Tesco’s larger-format stores last month, in partnership with not-for-profit Gen-M.
Boots was the first retailer to display Gen-M’s Mtick symbol in its stores in 2022 and has also been training its in-store teams on how to advise shoppers on the menopause.
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