Boots is set to open its second beauty store and its first outside London.
The latest concept store is due to open on Thursday 28 May in Bristol’s Cabot Circus Shopping Centre, two months after Boots secured the site.
It follows the opening of its first Beauty store at London’s Battersea Power Station in 2023, and a Fragrance store in Broadgate Central last year.
The concept stores are among ways Boots is making its offer more experiential for shoppers, in an accelerated beauty transformation programme. The retailer’s health & beauty market share rose from 15% to 16.2% between 2021 and 2025, according to GlobalData.
The new 11,000 sq ft store in Bristol will showcase more than 200 leading and emerging beauty brands across categories including skincare, haircare, fragrance, cosmetics, premium beauty, wellness and electrical beauty, according to Boots.
Leading brands will include Kylie Cosmetics, One/Size, Color Wow, Wonderskin and Sheglam. Customers will also be introduced to new-to-Boots brands, including a ‘shop-in-a-shop’ concept from P.Louise. The viral brand will be the centre of a ‘lip oil creation station’.
A number of giveaways will be available to customers who visit the store throughout opening day, according to Boots.
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