Posh soft drinks brand Bottlegreen is poised to expand its portfolio with several new serves and formats, following a £3m investment.
Its NPD pipeline includes a new Elderflower & Elderberry Cordial, set to launch imminently with Tesco and Sainsbury’s, and in Waitrose in May (rsp: £4.41/500ml).
Meanwhile, the brand’s bestselling Elderflower Pressé flavour is now available as a sparkling RTD, alongside Raspberry Lemonade. Four-packs have landed in Sainsbury’s and will hit Waitrose and Booths in April (rsp: £4.25/4x250ml).
Individual 330ml single cans of Elderflower Pressé and Raspberry Lemonade are also in Sainsbury’s, with the former available as part of the retailer’s meal deal offer.
Bottlegreen has also recently dipped its toes into the non-alcoholic spritz category, in response to growing demand for more elevated alcohol-free serves.
Hugo Spritz and Bitter Orange Spritz (rsp: £3.50/750ml) recently landed in Sainsbury’s and will roll into Waitrose and Booths in April.
Both were designed to “bring premium, bar-quality serves into the home without the alcohol”, Bottlegreen said.
The SHS Group-owned brand has also unveiled a “confidently crafted and quietly sophisticated” refreshed brand identity, aimed at championing its Cotswolds heritage.
“Shoppers are increasingly seeking refined, great‑tasting soft drinks and alternatives to alcohol, and Bottlegreen is uniquely placed to lead that shift,” said Scott Bell, head of marketing at SHS Drinks. “Our new expressions, formats and flavours unlock a broader range of drinking occasions, create more opportunities for discovery, and give retailers a compelling platform to drive true premiumisation and trade-up.
“With a renewed brand identity and a strong pipeline of innovation, Bottlegreen is entering an exciting new chapter.”
It comes after Bottlegreen extended into alcohol with the launch of a trio of RTDs in 2024.
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