Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 11,670 986 370 4 1,606 8,704 1 Fox's range 2,061 1 0 0 0 2,060 2 BN 2,335 756 110 0 0 1,469 3 McVitie's range 1,994 8 0 0 967 1,019 4 McVitie's Tubes 1,943 3 0 0 0 1,940 5 Viscount 758 7 0 0 0 751 6 McVitie's Homewheat 555 0 0 0 0 555 7 Maryland Cookies 401 0 0 0 401 0 8 Wagon Wheels 394 3 260 0 0 131 9 Jaffa Cakes 339 81 0 0 0 258 10 Jammie Dodgers 284 1 0 0 101 182 11 Bahlsen range 265 0.2 0 4 0 261 12 Jestives 153 16 0 0 137 0 13 Tunnocks Caramel Wafers 84 6 0 0 0 78 14 Co-op range 53 53 0 0 0 0 15 Rakusen's Fat Free Crackers 51 51 0 0 0 0 Top 15 advertisers (by media) £k Jan '00 - Dec '00 Jan '99 - Dec '99 Total 11,940 10,269 1 McVitie's 7,188 6,228 2 Fox's 2,061 1,070 3 Burton's 1,441 28 4 Horizon 554 1,559 5 Bahlsen 321 218 6 Thomas Tunnock 179 167 7 Jacob's 59 570 8 CWS 53 0 9 Rakusen 51 49 10 Sainsbury 22 370 11 Walkers 3 3 12 Morrisons 3 0 13 Simmers 2 6 14 Granny Ann 2 0.3 15 Boyes Department Store 1 1 All biscuit advertising (by media) £k Jan '00 - Dec '00 Jan '99 - Dec '99 Total 11,944 10,367 1 Press 1,106 1,409 2 Cinema 370 0 3 Radio 65 247 4 Outdoor 1,607 1,149 5 TV 8,796 7,562 Source for all tables and data: AC Nielsen MMS My favourite biscuit ad Howie Cobb, marketing manager, Only Natural Products McVitie's BN ad "Being in the generation that liked a lot of chocolate on my biscuit, had the Blue Riband Blues and was shouted at by the Trio girl with the big mouth, I'm a sucker for a catchy tune in ads. That's why I can't get the BN advert out of my mind, so much so that though they only play the beginning, it's still in my head all day." {{MARKETING - P&P }}