Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Radio Outdoor TV Totals 11,142 1,344 424 31 9,343 1 Batchelors Cup a Soup 3,088 1 68 0 3,021 2 Campbell's Soup In a Bottle 2,265 0 0 0 2,265 3 Baxters Canned Soup Range 1,377 53 0 0 1,324 4 Heinz - Micro Soup 1,315 0 0 0 1,315 5 Heinz Pouch Soup 1,294 76 0 0 1,219 6 Campbell's Soups 466 258 14 0 195 7 Batchelors Slim a Soup 328 328 0 0 0 8 Campbell's Carrot & Coriander carton 279 279 0 0 0 9 Batchelors Cup a Soup Extra 217 0.2 217 0 0 10 Campbell's Mushroom 177 177 0 0 0 11 New Covent Garden 153 8 113 31 0 12 Heinz Big Soup 108 108 0 0 0 13 Baxters Soup Range 51 51 0 0 0 14 Heinz Soup Range 24 14 10 0 0 15 Homepride Soup Range 12 12 0 0 0 Top ten soup advertisers £k Mar '00 - Feb '01 Mar '99 - Feb '00 Total 11,142 10,032 1 Van den Bergh Foods 3,634 2,646 2 Campbell's Grocery Products 3,208 2,599 3 Heinz 2,754 3,738 4 Baxters of Speyside 1,326 422 5 New Covent Garden Soup Co 153 459 6 Sainsbury 51 0 7 Boots the Chemist 6 0 8 Bestfoods 6 167 9 Absolutely Souper 2 0 10 Castle Maclellan Foods 1 1 All soup advertising by media £k Mar '00 - Feb '01 Mar '99 - Feb '00 Total 11,142 10,038 Press 1,344 1,621 Radio 424 257 Outdoor 31 0 TV 9,343 8,160 Source for all tables and data: AC Nielsen MMS My favourite soup ad Charles Eassie, marketing controller, Kallo Foods Baxters' New Fresh Soup press campaign "The best current soup advertising is the launch campaign for the new Baxter's Fresh/chilled range. Colour press executions of a silver spoon resting in soup bowls seemingly made from the main fresh ingredient are very effective. The ads really shout premium food value'. People who appreciate good food also appreciate good graphic design in advertising, whether they know it or not. By going with quality colour press, Baxter's is giving consumers the chance to dwell on an attractive image and absorb the message at their leisure." {{MARKETING - P&P }}