Branston adds Chilli Piccalilli to ‘re-engage’ pickle fans

Branston Chilli Piccalilli

Source: Branston

The launch will be supported by a digital media campaign, including recipe videos

Pickle brand Branston has added its first flavour extension for Piccalilli to tap shoppers’ growing appetite for spicy food.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW