Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's

Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW