The apple crop this year is expected to be bigger with sweeter fruit after the warm, sunny weather, growers have predicted.
The latest predictions from British Apples & Pears have shown the overall apple crop is looking good and likely to be a little up on 2024.
The crop also has an excellent skin finish without the russet seen last year, and a sweet flavour profile.
“For once the spring weather has been quite kind to growers,” said Ali Capper, executive chair of British Apples & Pears. “The fruit really is looking stunning and we’re very hopeful that 2025 will be a great British apple and pear year.”
The lack of rain can cause stress to apple trees, but they have been holding up well, although some have experienced recent hail damage to fruit which is a concern at this stage in the season, the growers group said.
Capper added there was still time for weather to affect the size of the fruit.
“Substantial rainfall will likely increase the size, while dry conditions will likely mean smaller fruit,” said Capper. “What we do know is that whatever the size, the skin finish and sweet flavour profile will be very appealing to consumers.”
BAP will be investing in social media advertising at the start of the season in September to showcase the ‘superfood’ health benefits of British apples and encourage shoppers to seek out British apples and pears in stores.
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