n Centura Foods is launching Sharwood’s Bundh range of baking sauces, backed by a £6m campaign, in a bid to change the way consumers make curry.

n The four-strong range is named after a traditional Indian cooking method and each sauce is designed to be baked in the oven for an hour.

n Buyers have reacted cautiously, praising the sauces’ premium quality but questioning the name, the cooking time and £2.19 price point.