Cadbury has unveiled a Biscoff-filled chocolate egg for Easter 2026.
Featuring “irresistible Biscoff spread and crunchy biscuit pieces”, the treat will launch in singles (rsp: 99p/32g), multipacks of three and a five-pack, exclusive to Tesco (rsp: £3.65 & £5.82).
Also new for Easter 2026 is a five-pack format (rsp: £5.82) for White Creme Egg, the second top-selling SKU in filled eggs, and Oreo Egg [NIQ 17 w/e 19 April 2025].
Meanwhile, three out of five Cadbury Mini Eggs products will hit shelves in 65% recycled plastic.
Pack designs have been updated to reflect this change. They now feature a scannable QR code on back of pack that shoppers can scan to find out information about the transition and how to recycle packs.
“Easter marks one of the most exciting moments in the chocolate calendar, and we’re thrilled to unveil an irresistible mix of additional pack sizes and beloved favourites to celebrate the season,” said Cadbury Creme Egg brand executive Marcelo Salazar.
“Leading the lineup is our indulgent Cadbury Biscoff Filled Egg, the latest innovation from our partnership with Lotus Biscoff, set to delight fans everywhere.”
It comes after Cadbury unveiled its much-anticipated Dairy Milk Lotus Biscoff bar at the start of 2025; this was followed by the launch of a co-branded Advent calendar and 350g sharing tablet in September.
You can now secure your tickets to the New Product & Packaging Awards 2025!
Join us on 7 November at Wembley Stadium to celebrate the latest and greatest product and packaging innovations.
See this year’s finalists and book your seat here.
No comments yet