Carlsberg Britvic CEO: We won’t meddle with Britvic’s approach to challenger brands

25_04_30_JimmysIcedCoffee_ProductLifestyle_Donut-DrinkingEdit-min

Paul Davies said he admired how Britvic had successfully scaled smaller brands

Carlsberg Britvic intends to take a “hands-off” approach to smaller brands within its newly expanded portfolio, its CEO has said.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW