Cathedral City has launched chilled party food for the first time, in partnership with Abergavenny Fine Foods.
The launch includes Cathedral City Cheese & Ham Croquettes (rsp: £3.50) and Cathedral City Cheddar Sticks (rsp: £3.50), which rolled out in Morrisons.
The brand said it marked a significant step in its ambition to go beyond the cheese aisle and had been timed to meet the annual uplift of party food sales for the festive season.
Cathedral City has also expanded its chilled ready meal portfolio collaboration with Oscar Mayer with eight new products.
The range (rsp: from £4.25) includes Cheese & Bacon Loaded Fries, Sausage & Bean Bake, Margherita Loaded Fries, Spaghetti Carbonara, Fish Pie, Chicken & Leek Pie, plus 1.2kg family-sized formats of Lasagne and Macaroni Cheese.
Saputo has also boosted distribution of Cathedral City chilled side dishes, Mash Potato, Broccoli Cheese, Cauliflower Cheese and Potato Gratin, which have now launched in Sainsbury’s, and are due to launch in Asda in October and Ocado in November.
“The launch of Cathedral City’s party food range, the expansion of our chilled ready meals and increased distribution of our sides represent a significant step in solidifying Cathedral City’s presence outside the cheese aisle,” said Lissie Bernard, brand manager for Cathedral City.
“This latest expansion across our licensing portfolio demonstrates the strong equity of the Cathedral City brand; one that continues to innovate, providing consumers with new and exciting dishes that bring the nation’s favourite cheese brand to tables in a truly convenient format.”
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