Non-alcoholic cider startup Chance Clean is targeting £1m in a fundraise to accelerate its expansion across the UK and overseas.
Former Lucky Saint and BrewDog marketing exec John Logue launched the 0.5% abv cider in 2024 to offer a premium alternative to the non-alcoholic lagers that dominate the low & no space.
The upcoming £1m raise will be used to fund growth across retail, e-commerce and the on-trade through a draught launch, alongside pushing into international markets. Chance will also scale its team to support the next phase of expansion.
It comes after the business recently secured five-figure backing from hotel group Savvy Collective to support its continued expansion across the UK hospitality and live events sectors.
“I’ve spent 20 years in the drinks industry, and one thing has become very clear: people don’t drink for the alcohol, they drink for the moment,” Logue said.
“Whether it’s socialising with friends, celebrating milestones or new experiences, people want more choice when it comes to elevating their social rituals without compromising on taste. Yet while consumer habits have evolved, cider hasn’t kept up.
“We’ve seen what’s happened in beer, where incredible non-alcoholic brands have redefined the category. Cider hasn’t had that moment yet. Chance is about creating it and building a brand that can lead that change.”
Chance is produced in partnership with Aston Manor using 100% British cider apples by reducing an 8.2% abv cider.
The brand is stocked in more than 1,000 venues across the UK, including nationally with Prezzo Italian, alongside listings in Michelin-starred restaurants and hospitality venues. It has also built its direct-to-consumer business, becoming the UK’s number one premium British non-alcoholic cider on Amazon.
Non-alcoholic cider grew faster than beer in 2025, albeit from a much smaller base. The Grocer reported in March that cider value sales were up 40.1% and volumes increased 43.5% last year, compared with 21.1% value growth for beer.
Chance strategic growth advisor Gareth Bath added: “Over the past year, Chance has deliberately built a cap table and advisory group designed for scale, bringing together the experience needed to turn early momentum into long-term category leadership.
“The fundamentals are now in place: a strong brand, a high-quality product, and clear commercial traction. This next raise is about accelerating into a category with growing demand and a clear gap for a premium, dedicated leader in non-alcoholic cider.”
Bath, the former MD of Distill Ventures, joined Chance in 2025.
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