Chinese New Year on January 22 is the focus for an £800,000 marketing campaign for Uncle Ben’s rice and cooking sauces.
Activity includes sampling, performances from dragon dancers and competitions to win trips to New York, San Francisco and Hong Kong.
Meanwhile, soy sauce brand Kikkoman is offering a holiday in Hong Kong as a prize in its Chinese New Year on-pack push.
A Chinese-themed Master Chef competition takes place next month.
Activity includes sampling, performances from dragon dancers and competitions to win trips to New York, San Francisco and Hong Kong.
Meanwhile, soy sauce brand Kikkoman is offering a holiday in Hong Kong as a prize in its Chinese New Year on-pack push.
A Chinese-themed Master Chef competition takes place next month.
No comments yet