Noodle bar Chopstix has launched a frozen ready meal range into The Food Warehouse.
Made in partnership with Inspired Global Cuisine, the seven-strong range (rsp: £4/400g) includes Sweet & Sour Chicken, Kpop BBQ Chicken, Salt & Pepper Chicken, Chinese Chicken Curry, Beef Teriyaki, Firecracker Chicken and Signature Caramel Drizzle Chicken.
This was “just the start” of Chopstix’s foray into grocery, with more flavours and formats in the pipeline, according to the brand.
“We’ve watched demand for our flavours skyrocket, and we knew it was time to bring Chopstix to homes across the UK,” said Chopstix product director Elio Elia.
“The challenge was finding a partner who could help us to bring our ambition to life.
“Inspired Global Cuisine shared our approach and passion about the project, and we realised very quickly that they also shared our values.
“We’ve spent the last 12 months developing and innovating across our teams to ensure the meals are a true reflection of our in-store product,” Elia added.
Chopstix isn’t the only Asian-inspired casual dining brand to have launched a range of ready meals into the grocery channel over recent months.
Yo launched a quartet of Japanese-inspired frozen meals into Tesco in March and Itsu launched a six-strong range of chilled ready meals into the supermarket earlier this week.
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