CJ Lang has made a “significant investment” to reduce the wholesale price of 106 tobacco lines in a bid to support retailers in a challenging market.
The wholesaler, which distributes to over 300 Spar stores across Scotland, said the move was designed to strengthen retailer margins, reinforce its competitive positioning, and encourage greater purchasing loyalty from retailers.
The investment follows a series of tobacco promotional stunt deals, which delivered strong results for retailers. The business recognised the need for a more consistent, long-term approach to support its retail partners, it explained.
“This strategy is about listening to our retailers and responding to the market,” said CJ Lang independent sales director Brian Straiton. “Retailers told us we needed to review our tobacco offer to remain competitive and this price investment aligns us with activity from key competitors. By being proactive, we are helping retailers maintain margins and drive growth in a very challenging category.
“This is about working much more closely with our retailers. A stronger, more competitive tobacco offer encourages retailers to buy more from us, which in turn allows us to reinvest back into our wider proposition – creating a win-win for everyone.”
The tobacco price match campaign adds to CJ Lang’s other value-led initiatives, including its Value Deals programme, which offers savings and promotions across everyday essentials, supported by STV advertising.
“Retailers can be confident that Spar Scotland remains focused on delivering value,” Straiton added. “We are constantly investing in promotional activity with great brands at great prices to give shoppers confidence that they get value in our stores. The Tobacco Price Match campaign is another example of how we listen, take feedback on board and act in the best interests of our retailers.”
Earlier this month, Co-op Wholesale, fomerly known as Nisa, announced it was investing £2m to drop the wholesale selling price (wsp) of over 500 tobacco lines. The new prices go live from Friday 1 August.
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