CJ Lang is gearing up to launch a digital campaign next spring, designed to attract new shoppers, boost footfall, and drive sales across its estate.
The wholesaler, which supplies over 300 Spar stores across Scotland, said the Spin into Spring campaign will combine gamification, instant rewards and brand interaction to deliver “a fun and engaging shopping experience for customers”.
It will also provide fmcg suppliers with a platform to drive purchases and brand visibility, said CJ Lang, also known as Spar Scotland.
The campaign will invite shoppers to take part in a daily spin-to-win game via a dedicated web app. Each play offers an instant opportunity to receive fmcg-branded digital vouchers for free products or money-off rewards redeemable exclusively in Spar stores across Scotland.
Over 250,000 instant reward vouchers will be issued digitally and redeemable “within seconds”, it said.
Shoppers can also unlock a bonus game by engaging with the app three times during the campaign, helping to drive participation and store visits.
A £10,000 prize draw will conclude the campaign. It will run for 42 days from 12 March to 22 April.
“Spin into Spring builds on the success of our previous Spar digital engagement campaigns, including Win With Every Goal and Frozen Fortune,” said Spar Scotland head of marketing Paula Middleton.
“We are giving shoppers a fresh reason to visit our stores more often, while offering brand partners an impactful, measurable way to drive trial and awareness at scale.
“There are various supplier packages available, each offering a mix of brand exposure, in-store activation and digital reach. Platinum partners will also feature on a vehicle livery, maximising visibility across Scotland throughout the campaign.
“With its blend of rewards, convenience and measurable ROI, Spin into Spring represents the next evolution in Spar Scotland’s digital shopper marketing strategy – giving suppliers a dynamic new way to connect with Spar shoppers.”
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