Cosmopolitan Bride hits the newsstands on September 6. The bi-monthly publication will use the branding of parent title Cosmopolitan in a similar way to Cosmopolitan Hair & Beauty, with the aim of making the most of the established glossy's heritage. James Buchanan, md of publisher NatMag Specialist Media (AIM), a division of The National Magazine Company, said: "The Cosmopolitan brand will give the title instant acceptance." The title will have a cover price of £3.95 and will be aimed at women aged mid to late 20s ­ many of them Cosmopolitan readers. Editor Catherine Westwood explained: "The approach will be similar to Cosmopolitan ­ a modern outlook, glamorous, sexy, glossy. It will be distinct from other bridal titles in that it will have a celebrity element ­ looking at celebrity weddings with advice on how to achieve the look etc." NatMag's Specialist Media also publishes the top newsstand bridal title You and Your Wedding and hopes brides-to-be will buy both titles, published on alternate months. Cosmo Bride will be advertised in Cosmopolitan and You and Your Wedding. The first issue will carry a covermounted bridal hair booklet. Distribution is by Comag. l Cosmopolitan's year-on-year sales fell 2% to 367,506 in the ABC audit for January to June 2001 (news stand only). The 16% reported in last week's CTN referred just to Cosmo Hair. {{CTN }}