Dalmore whisky is the focus of a pre-Christmas marketing push starting this month.

The brand will appear in press ads featuring the image of a charity worker who lost his leg while clearing landmines.

The image is captioned with the strapline ‘Raise a glass for a hero and more’.

Details of the campaign come amid structural changes for the brand’s owner Whyte and Mackay, which has changed its name from Kyndal to signal a new direction in its trading strategy.

The company’s chairman, Vivian Imerman, said he would set aside £50m over the next five years to market its brands, which include Vladivar, Isle of Jura as well as Whyte and Mackay whisky.

In addition, £20m is being invested in restructuring the business to make it “a lean and highly competitive company”, including the loss of 200 workers, mainly from the firm’s bottling operation.

Imerman said: “We have renamed the company in line with the new vision and strategic focus, which will, together with the significant investment, reverse our slowly deteriorating market position.

“Our portfolio of products, both branded and own label, have suffered from a lack of investment over the past five years.

“The £50m that we will spend on strategic marketing will rectify this, and help the brands to meet their potential.”