Diageo targets JD with Bulleit

Diageo is set to take on Jack Daniels with the launch of a new bourbon. The drinks giant says Bulleit Bourbon will give maturing young spirits drinkers more choice and should appeal to drinkers of American whiskey who are looking for another...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now