Drip Water has repurposed empty aluminium bottles from the defunct Almighty Water brand to prevent waste and help it meet obligations to its retail partners.
After being unable to source bottles from its regular can supplier, Drip struck a deal to buy the pre-branded bottles from Leicestershire-based drinks development and contract packaging company Drinks Chef.
It then enlisted Prism eLogistics to re-sleeve the bottles with its own branding, before filling and launching the aluminium bottles into WH Smith Travel, Holland & Barrett and Morrisons Daily stores in July.
The eco-friendly move had prevented more than 80,000 empty aluminium bottles from going to waste, Drip said.
“The purchase not only enabled us to deliver on time to retailers but also prevented the bottles from going unused and potentially be incinerated in the future,” a spokesman for the brand said. “It is great when we can align sustainability with business needs.”
Peeling away at the outer sleeve of Drip’s aluminium water bottles reveals the branded packaging for Almighty Water underneath.
Allaying any concern about the origin of the product inside the bottles, the Drip spokesman said: “At Drip, we pride ourselves on the promises we make to our customers and retailers, and would reassure everyone that the water in all of our products is and has always been entirely our water, untouched from source.”
Ahead of distribution, Drip spoke with a Trading Standards officer and obtained confirmation that its bottled water “met all product requirements”, the spokesperson added.
Almighty Water was launched by the now collapsed soft drinks supplier Gunna Drinks in October 2024, after Gunna opened a new £1m aluminium bottling facility near Leicester in February of the same year.
The empty bottles were given in good will to Drinks Chef to compensate the supplier for “lost storage revenue” after Gunna went into administration in February 2025, Drinks Chef MD Lee Jeffries confirmed.
Drip Water was founded in 2023 by TV chef and musician Big Zuu (real name Zuhair Hassan). Its canned water SKUs are sold in grocery multiples including Morrisons and Iceland.
In January, the brand secured a £4m investment from Middle Eastern investment conglomerate Raya Holding at a £100m valuation.
The investment would “pave the way for the brand launch across the entire Middle East region”, Drip said at the time.
No comments yet