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EuroMillions jackpots and digital channels lift Allwyn’s UK lottery revenues
By Alice Leader2025-11-28T14:51:00
In its Q3 trading update, the parent company of the National Lottery operator said the UK’s steady growth was also driven by its digital channel, such as interactive instant win games, and targeted promotional and marketing activity
High jackpots in EuroMillions have encouraged consumers to buy more lottery tickets, as Allwyn International reports total revenues in the UK rising by 2% to €974m (£852.3m) on a constant currency basis.
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