Fairtrade sales soar, but foundation warns of growing pay challenges

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Volume sales of Fairtrade tea climbed by 35% from 2024 to 2025, according to the foundation’s annual report, while coffee rose by 7%

Sales of Fairtrade-accredited food and drink in UK retailers rose across numerous categories last year. However, the Fairtrade Foundation has warned “growing demand needs to be matched by more businesses paying farmers properly”.

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