Food-saving app Too Good To Go has appointed Chelsea Kerr as its new MD for the UK and Ireland.
Kerr replaces Sophie Trueman, who moved to a new global commercial director role with the platform in December, having spent three-and-a-half years as UK and Ireland MD.
Too Good To Go connects users with food businesses to rescue unsold food through its Surprise Bags offering. It also partners with leading brands to help redistribute surplus stock that can’t be sold through traditional retail channels.
Kerr has been promoted from her role as director of key accounts for the UK, Ireland and central Europe, which she took up in February 2025. Before that she held senior sales, commercial and marketing roles at Uber, Amazon and Colgate-Palmolive.
“I’m thrilled to be stepping into the role of managing director for the UK and Ireland at Too Good To Go at such an exciting moment in our journey,” she said. “Ten years on from launch in the UK, saving surplus food has moved from a niche idea to a mainstream habit.
“We now see tens of thousands of Surprise Bags rescued every day – more than 100 times the daily volume seen in the early months of the app. It just goes to show that when fighting food waste is made simple and accessible, people and businesses are ready to take part.
“It’s rare to find a forward-thinking tech business so clearly led by its mission, and this role perfectly aligns my passion for technology with my belief in mission-driven growth.
“The UK and Ireland are incredibly important markets for Too Good To Go, with a vibrant community of partners and millions of people actively reducing food waste. My focus is on building on that momentum, working even more closely with partners to embed food waste reduction into everyday operations, and making it effortless for people to turn saving food into a simple, habitual choice.”
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