Champagne Canard-Duchêne has developed a point of sale package for the off-trade in the autumn.
This follows on from the brand's summer advertising campaign that set out the brand's champagne sans formalité' positioning.
The PoS pack available for multiples as well as independents includes a window sticker, fridge sticker, posters, leaflets, tentcards and dummy bottles for display.
The PoS material features images from the ad one has the strapline "gracefully made" and the other is "disgracefully enjoyable".
It wants to attract an AB 25-44 year old audience who are heavy drinkers of champagne (typically five or more glasses a week).
Vanessa Kverndal, brand manager at Paragon Vintners, said: "Heavy champagne drinkers often purchase on impulse, so with Canard-Duchêne available already chilled in the fridge and promoted by a fridge sticker, retailers can maximise on these spur of the moment sales."
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