French vegan cheesemaker Jay & Joy crowdfunds for growth plans

2025-03-Jay-Joy-Gamme

The premium plant-based brand hit 35.8% sales growth in the first half of 2026, driven by distribution gains in France and a growing foothold in the Netherlands, Germany, and the UK

French vegan cheesemaker Jay & Joy is seeking to raise at least €200k (£172k) from the crowd to top up a €1.3m funding round, as it burns cash to fuel rapid expansion.

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