Grape Tree’s sales growth continued in 2025 on the back of new store openings and online expansion.
Turnover at the budget health and wellness chain grew by 22.6% to £84.9m from £69.2m in the year to 31 December 2025. Profits grew by 40% to £4.4m as a result.
Retained earnings also increased from £8.9m to £10.7m, which Grape Tree will partly use to fund its ongoing store expansion.
Grape Tree founder Nick Shutts credited new store openings and the improved performance of its commerce offer for the growth.
2025 was a pivotal year for the health and wellness chain. The results are the first published since Shutts sold a majority stake in the business to Grape Tree’s roughly 900 employees, via an Employee Ownership Trust in December.
The momentum continued into the current financial year, with Grape Tree handing staff a £100,000 bonus after sales grew 10% during the first half of the year. It means the business is on track to surpass £100m in turnover by the end of 2026.
Over the past two years, Grape Tree has ploughed investment into an ambitious UK-wide expansion plan. It celebrated the opening of its 200th branch in Harrow in September 2026, with plans to open more over the coming months.
“2025 was an important year for Grape Tree,” said Grape Tree director Oliver Shutts. ”We delivered strong growth in both turnover and profit while continuing to invest heavily in new stores, our people and the infrastructure needed to support the next stage of the business.
”What matters most to us is that the growth has been sustainable and profitable. We have continued to open stores, win new customers and strengthen the business without losing sight of the value and quality that Grape Tree was built on,” said Shutts.
”We still believe there is a substantial opportunity to grow Grape Tree across the UK,” Shutts added.
Grape Tree is a high street success story
Shutts Snr founded Grape Tree in 2012, following the collapse of his former business Julian Graves, which was sold to Holland & Barrett in 2008.
The health and wellness retailer specialises in bulk-buy organic health foods, dried fruits and nuts, many of which are packed and prepared at its Kingswinford manufacturing plant. It’s been able to capitalise on the increased demand for health and wellness products, as well as the wider backlash against UPFs.
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