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Half of UK shoppers plan to cut Christmas food and drink spend
By Elinor Zuke2026-11-04T14:42:00
Shoppers are also looking to make their rewards work harder, with more than two-thirds planning to spend loyalty card points this Christmas
Research from shopper marketing agency Savvy found that 53% anticipate reduced spending on food and drink, while some 55% will cut back on gifts.
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