Heart of England Co-op switches to foodservice-led convenience strategy with Warwick launch

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The convenience store centres on food to go, with hot counters and made-to-order products under its own-label DeliCo brand, alongside a 1,200 sq ft Bewiched Coffee shop

Heart of England Co-op is switching its strategy from traditional convenience to a foodservice hybrid, as it launches a new store in Warwick designed to replace declining tobacco and alcohol sales with high-margin food to go.

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