Herta UK has expanded its Frankfurter range with the launch of three flavour-led lines.
The range consists of Italian Frankfurters (rsp: £2.39/6x35g), Curry Frankfurters (rsp: £2.39/6x35g) and Jalapeño Jumbo Frankfurters (rsp: £3.69/4x90g).
All SKUs are “smoked over beechwood” to get the “distinctive savoury, smoky taste”.
The Italian has “aromatic, herby notes”, the Curry offers a “warm, gently spiced flavour”, and Jalapeño Jumbo delivers a “bolder chilli kick for shoppers looking for something a bit more adventurous”.
The full lineup launches into Tesco and Ocado from 12 October, followed by the Curry flavour rolling out into Iceland and Sainsbury’s shortly after.
“With these new additions, we wanted to build on the Frankfurters that families already know and love by introducing flavours that feel exciting, yet still familiar and accessible,” said Rob Forshaw, MD at Herta UK. “It’s about giving families simple meal solutions that can keep up with busy routines, while helping retailers offer more variety within a trusted brand.”
It comes as research from the brand, which surveyed 1,000 parents of children aged between two and 10, showed parents estimate they have just 32 minutes before hunger turns to ‘hanger’, with more than half (58%) saying their child is hungry as soon as they get home.
“Family mealtimes need to work hard, especially during the week,” added Forshaw. “Consumers are looking for options that are quick, easy and tasty.”
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