Iceland Foods has returned to South Korea through a new concessions partnership with the retailer Lotte Mart.
An initial 30 Iceland products including chips. ready meals, seafood, desserts and Ice cream will launch into 45 Lotte Mart stores across South Korea.
Further expansion of the range was “being considered” as well as a rollout into more stores, Iceland said.
It sees the Iceland brand return to the country following the ending of its long-standing supply partnership with local retailer Homeplus, which ended in July.
“We’re really excited to be launching Iceland products with Lotte Mart and reintroducing our range to South Korean shoppers,” said Iceland international and partnerships director Justin Addison.
“Lotte Mart has a strong reputation for bringing quality products to customers, making them an ideal partner for us,” he said. “Through the new Iceland Concessions, shoppers will be able to discover some of our most popular frozen foods and experience the convenience, variety and great value that have helped make Iceland a household name in the UK.
“This launch has been made possible through a fantastic partnership between both teams. South Korea is an exciting market with a strong appetite for high-quality international food products, and we’re looking forward to building on this launch and continuing to grow alongside Lotte Mart,” Addison added.
It is the latest expansion of Iceland’s presence in Asia, following the opening of Iceland Lab in Beijing in May 2025 with BTG We Link, the supermarket’s first ever venture in China. It also has supply partnerships with retailers in Thailand, Cambodia and Brunei.
The supermarket is in the midst of a major global expansion of its own label products, following the relaunch of its international supply business Iceland International in 2024.
It was followed by the launch new partnerships in the Nordics and Channel Islands, as well as a string of convenience partnerships in the UK.
Iceland was also previously understood to be in discussions with a number of new partners in regions including Turkey, Australia and the Middle East.
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