Impossibrew readies ‘aggressive’ retail push with help from the crowd

Alcohol-free disruptor Impossibrew has returned to the crowd to fuel an “aggressive” retail expansion drive.

It is aiming to raise a maximum of £1.3m from investors on the Crowdcube platform to help the brand keep up with rapid growth.

Impossibrew has pushed revenues from £37k in its first year of trading in 2021 to more than £3.5m in the 2025 financial year.

Its range is made using nootropics and adaptogens to create a functional 0.5% drink that claims to mimic the feelings of higher abv beers without the ill effects. The patent-pending Social Blend technology – developed with Dr Paul Chazot at Durham University – gives a “relaxing one or two pint feeling”, Impossibrew said.

Growth at the DTC brand is driven by a lean AI-powered operating model, with the business employing just four staff. It has built AI into the way it works day to day, using internal agents and automation to support operations, reporting, customer insight and content production.

It has so far reached more than 100,000 direct-to-consumer customers and monthly subscription sales juymped from £110k in January 2025 to £270k a year later.

Impossibrew is now shifting its focus to retail and won its first supermarket listing with Ocado earlier this year.

Its new crowd round will be used to scale inventory, secure further major retail listings and provide additional working capital.

“The next stage is about turning proven demand into wider retail availability” founder Mark Wong said. “We’ve reached this point with a very small team, and we don’t want to lose that discipline by suddenly building a traditional drinks company structure.

“We built our own AI infrastructure from day one. It removes the repetitive operational drag around the edges, so a team of four can put all our energy into the beer, our customers and the next stage of growth.”

Impossibrew has so far raised almost £500k from 518 investors on Crowdcube, with a pre-money valuation for the round of £15m.

It follows an oversubscribed £1.5m round in 2025 and more than £2m raised across two rounds.

The business, which appeared on Dragons’ Den in 2022, is backed by Chapel Down founder Frazer Thompson.