Innocent has expanded its offering with a duo of new high-veg smoothies.
Green Goodness and Red Goodness contain a vegetable content of at least 25%, alongside vitamin C, potassium and fibre. Green Goodness is made with cucumber, lemon, apple and spinach, while Red Goodness contains cherry, beetroot, apple and spinach.
Both have landed in Sainsbury’s stores in 750ml and 250ml formats (rsps: TBC).
The launch would help Innocent advance its mission “to help people live well through the delicious goodness of fruit and veg”, the supplier said.
Sarah Munday, Innocent’s head of research and development, said: “Over the years our tastebuds have evolved, and we’ve found that not everyone is on the lookout for a sweet-tasting smoothie.
“That’s why we’ve been busy in the background crafting our highest ever veg content smoothie – that has no added sugar and offers delicious taste. We’re on a mission to get more of us eating fruit and veg, so whether drinkers opt for a green or a red smoothie, they can be sure they’re getting a drink packed full of goodness.”
Innocent remains the category leader in juices and smoothies, having grown value by 9.8% to £310m in the past year [NIQ 52 w/e 28 December 2024].
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