IPC is launching a new glossy interiors magazine called Creating Beautiful Homes, which will be on the shelves on February 7. IPC said: "The title will reflect the quality editorial style of sister title 25 Beautiful Homes, but the emphasis will be on mixing old and new to create a comfortable family home in traditional style." Launch editor Sara Pates said: "The magazine reflects my personal passion for wanting to give my own home a traditional look but with a lived-in, cosy feel. "Creating Beautiful Homes shows how to mix the very best of old and new with classic furniture, heritage paints, current fabrics and decorating ideas to create a home that has period appeal with a contemporary touch. "It's a new magazine for the young traditionalists like me, who love classic decorating, but don't want their home to feel like a stuffy museum." Publishing director Yvonne Ramsden added: "The launch of Creating Beautiful Homes perfectly captures the spirit of an emerging group of consumers who are rejecting pure modern style and re-embracing traditional values, both in their lifestyle and their homes. "Our research identified a demand in the market for a magazine that gives readers the practical information they need to renovate and decorate their homes in a comfortable, classic style that will stand the test of time." She adds: "Creating Beautiful Homes not only complements IPC's existing home-interest portfolio of Ideal Home, Homes & Gardens, 25 Beautiful Homes, Country Homes & Interiors and Living etc, but is a key part of our strategy to further grow our market share in this important sector. "Our market leadership in the home interest sector makes us very confident of success with this, our third new launch in the sector in the past four years." Creating Beautiful Homes goes on sale February 7, priced £2.75. {{CTN }}