Japanese vinegar brand Mizkan has brought a range of cooking ingredients to UK grocery.
The lineup includes Rice Vinegar, Mirin-Style Sweet Seasoning, Yuzu Ponzu, Red Miso & Chilli Cooking Paste and White Miso & Sesame Cooking Paste (from £2.20).
The products, which contain no artificial flavourings or seasonings, have already rolled into Ocado and will hit Booths and Sushi Gourmet outlets at the start of October.
“Vibrant” pack designs feature “traditional Japanese patterns”, designed to stand out on shelf and signal “authenticity and quality”.
They also feature “straightforward” usage guidance.
“We are thrilled to welcome the Mizkan range to Ocado.com,” said Meri La Bella, vinegar & sauces buyer at Ocado.
“We know from our own research that shoppers are becoming more adventurous with condiments, with searches for them increasing by 45% year on year,” La Bella added.
The launch will be supported by a digital-first campaign, including a new website (MizkanKitchen.co.uk) with a library of curated recipes.
It comes after Mizkan announced in June that it was to invest £17m into the expansion of its UK operations to cater to increased demand for Japanese vinegar products across Europe.
Mizkan manufactures both Japanese vinegar products and Sarson’s vinegar at its primary production site in Middleton, Rochdale.
The investment would see Mizkan create additional facilities for NPD and innovation across a range of premium and Japanese vinegars for retail and foodservice sectors, it said at the time.
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